In this episode of Inside Jobs, we meet Jan Loomis whose background in journalism and PR made for an easy transition to marketing. Jan leads creative services for Coldwell Banker as part of Realogy—the leading provider of residential real estate services in the U.S. With detailed project workflows, utilization tracking and reporting, a hybrid chargeback model, and promotional sizzle reels, Jan and her team successfully support over 80,000 agents. Jan details how the group keeps pace with the volume and complexity of requests they receive while proving their value by aligning on expectations, securing essential headcount, and stimulating creativity across the team.
In this episode of Inside Jobs, we hear how Luis Ruvalcaba aced figure-drawing in high school only to be drawn in by more-complex challenges as he advanced in his career. Not one to grow complacent, Luis shifted from traditional to digital design before the industry saw it coming—ultimately leading creative for several iconic brands. In his current role as Worldwide Creative Director at IDC, Luis is responsible for developing a world-class digital experience, unifying a multinational workforce, and integrating a global brand.
In this episode of Inside Jobs, we learn that wizards and wonderment are all in a day’s work for Scott Jackson. Retrace his journey toward leading the in-house agency for Universal Orlando, fine-tuning their creative process, and navigating his team of 100+ through the pandemic. Before landing several dream jobs in central Florida’s booming hospitality scene, Scott kicked off his advertising career doing it all for smaller agencies and building a broad range of skills along the way. Hear what he says are the three pillars for running an internal agency, plus added wisdom Scott wants every in-house leader to know.